The Pink Hammer Revolution: Ms. Fix-It is on the Rise
By: Lucy O'Neill, Contributing WriterIn: In the News, home improvement tips, old house musings
Are women trading in nail salons for hardware stores? That’s the argument leveled in a recent Wall Street Journal article called “Ms. Fix-It.”
In what Kay Hymowitz refers to as “the pinking of home improvement,” women are picking up hammers and drills in increasing numbers. But this isn't exactly breaking news. Around 2005, the Home Depot, along with other hardware stores, began targeting women customers with programs like the Do-It-Herself home ...
